- 相關(guān)推薦
年度工作總結(jié)框架
今年BR不需要我主力執(zhí)筆了，欣喜之余不免有些惆悵，但想想去年加班寫B(tài)R的樣子，倒也慶幸的感覺多點(diǎn)。框架搭建如下：整體
1.生意情況(Business)
How the business progressed in 08/09 vs.07/08.Must include key metrics(NOS/DOPAT/Volume/Value Share)
Landscape change driven by company/competitor launches
生意變化的主要原因
Key drivers that have helped drive/hurt business.Equity/Creative/Media 2.戰(zhàn)略
戰(zhàn)略的選擇：How the category has made progress on Where to play and How to win
對(duì)將來的計(jì)劃有什么意義
Should include perspective on key challenges/help needed to further expanding where to play/or strengthening how to win 3.建立品牌
Equities(CBI/CVI,top equities),penetration(increase in trial),%NOS with winning propositions(WPI)and marketing ROI(MSA%NOS)
下年度重點(diǎn)
Accelerate value&penetration growth Driving equity Improving MSA ROI
項(xiàng)目：
1.成績：
%initiatives on or above booklet NOS&NPV per initiative
%NPV from CI,progress on NPV 2.評(píng)估
細(xì)化，針對(duì)brand building 3.有效的方面
4.無效的方面
5.長期的思考和影響
【年度工作總結(jié)框架】相關(guān)文章：
企業(yè)合作框架03-09
《皇帝的新裝》框架教案04-25
個(gè)人簡歷的基本框架11-28
框架協(xié)議范本01-25
TOEFL 5分 作文框架05-04
框架合同范本02-07
合作框架協(xié)議范本02-14
框架協(xié)議書11-06
合作框架協(xié)議書范本03-28